I wrote and co-directed this Social campaign starring Charli XCX, to help drive AIDS awareness for amfAR in partnership with Kiehl’s.
296,934,254 impressions from traditional media. 177M impressions. 6M video views.
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Kiehl’s Life Ride
Our goal, raise HIV and Aids awareness with a motorcycle ride and get people involved to help find a cure. The ride was the vehicle we used to make some noise to get the word out there. 8 RIDERS, 8 DAYS, 5 CITIES, 9 EVENTS.
