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	<title>http://www.tcolletti.com</title>
	<link>https://tcolletti.com</link>
	<description>http://www.tcolletti.com</description>
	<pubDate>Thu, 04 Jun 2026 02:22:14 +0000</pubDate>
	<generator>https://tcolletti.com</generator>
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	<item>
		<title>Home</title>
				
		<link>https://tcolletti.com/Home</link>

		<pubDate>Mon, 18 Feb 2019 18:41:26 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

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		<description></description>
		
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	<item>
		<title>Detect the SOS</title>
				
		<link>https://tcolletti.com/Detect-the-SOS</link>

		<pubDate>Thu, 04 Jun 2026 02:22:14 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

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		<description>BI - Mission: Detect the SOS / Super Bowl

Mission: Detect the SOS, Boehringer Ingelheim's first-ever Super Bowl campaign. Starring Octavia Spencer and Sofía Vergara, the action-movie-inspired spot brought national attention to the importance of kidney health screening, turning a disease awareness initiative into a cultural conversation.







 
Detect the SOS launched during the Thanksgiving Day Parade with the debut of the "Tappers" commercial, which used everyday sounds tapping out SOS in Morse code as a metaphor for the body's hidden warning signs. The spot introduced the campaign's call for people to recognize and respond to early signals of kidney and heart disease.




Made possible through partnerships with our clients, talent, and creative collaborators.Big shout out to Dennis Greeley, Amy Rakowski, Sara Barth, Jen Z, Vincent Peone, and Versus. </description>
		
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		<title>Pfizer</title>
				
		<link>https://tcolletti.com/Pfizer</link>

		<pubDate>Sun, 02 Mar 2025 18:43:27 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

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		<description>Pfizer&#38;nbsp;

Wait, comedy for Pharma? Seriously?

Yup, this collection of Pfizer campaigns, including Rated RSV with Ernie Hudson,&#38;nbsp;This Is Our Shot with Elizabeth Banks, and New Mom Clarity with Chloe Bridges, used humor and personality to break through short attention spans and connect with audiences in unexpected ways.


 








 























Made possible through great partnerships with our clients, talent, and creative collaborators.
Big shout out to Dennis Greeley, Sara Barth, James Askew, Jen Z, Win @ Tool, and Carlyn @ Imposter. 
 





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		<title>Kiehl's</title>
				
		<link>https://tcolletti.com/Kiehl-s</link>

		<pubDate>Tue, 01 Aug 2017 13:02:16 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

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		<description>Kiehl’s x Charli XCX 

I wrote and co-directed this Social campaign starring Charli XCX, to help drive AIDS 

awareness for amfAR in partnership with Kiehl’s. 







&#60;img width="1672" height="631" width_o="1672" height_o="631" data-src="https://freight.cargo.site/t/original/i/bf7db75020297dac2c2c428cdabe31c262ffef1132d10f34d948d6cd29ff19c6/CharliPress.jpg" data-mid="200571422" border="0"  src="https://freight.cargo.site/w/1000/i/bf7db75020297dac2c2c428cdabe31c262ffef1132d10f34d948d6cd29ff19c6/CharliPress.jpg" /&#62;
296,934,254 &#38;nbsp;impressions from traditional media. 177M impressions. 6M video views. 

--------------------------------------
Kiehl’s Life Ride
Our goal, raise HIV and Aids awareness with a motorcycle ride and get people involved to help find a cure. The ride was the vehicle we used to make some noise to get the word out there. 8 RIDERS, 8 DAYS, 5 CITIES, 9 EVENTS. 







&#60;img width="1672" height="631" width_o="1672" height_o="631" data-src="https://freight.cargo.site/t/original/i/3de4624263f7c585aa0068d344671a61cf2e9f5d1820c521b48577c9855de6fd/RideStats.jpg" data-mid="200571711" border="0"  src="https://freight.cargo.site/w/1000/i/3de4624263f7c585aa0068d344671a61cf2e9f5d1820c521b48577c9855de6fd/RideStats.jpg" /&#62;



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		<title>BI - It Takes 2</title>
				
		<link>https://tcolletti.com/BI-It-Takes-2</link>

		<pubDate>Sun, 02 Mar 2025 20:10:12 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

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		<description>&#38;nbsp;Boehringer Ingelheim x Eli Lilly



It Takes 2: 
















Rose
Bowl Activation









For Boehringer Ingelheim’s It Takes 2&#38;nbsp;campaign, we created a one-of-a-kind Art Basel activation designed to bring CKD awareness into an unexpected cultural setting. The centerpiece was an outdoor interactive graffiti wall that invited passersby to pledge their name to getting screened for chronic kidney disease, turning participation into a visible public commitment. Each participant received a sticker version of their pledge as a takeaway, extending the experience beyond the installation. The activation generated strong engagement and stood out as a truly distinctive expression of the&#38;nbsp;It Takes 2&#38;nbsp;campaign within both the Art Basel environment and the healthcare category.







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The float design featured a boombox made of flowers as the
centerpiece, blasting the IT TAKES 2 remix to energize the crowd. Messages like
"Knowledge is Power" were woven into the floral display, reinforcing
the importance of early CKD testing and the control it provides. At the front of the float, a pair of hands lifted a giant
lotus from a pond, symbolizing how getting tested for CKD puts the power of
better kidney health in your hands. 








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		<title>NMSC Global Alliance</title>
				
		<link>https://tcolletti.com/NMSC-Global-Alliance</link>

		<pubDate>Sun, 14 Mar 2021 22:04:52 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

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		<description>Sanofi&#38;nbsp;- Global Alliance NMSC Campaign
This campaign was my labor of love, from the initial concept through collaborating with Carioca to develop this stunning campaign for Sanofi. Our success was only possible with a great team, fantastic clients, and a collaborative spirit. 

A big thank you to Andrei @Carioca and Roger Stephens. 



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&#38;nbsp;
 
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&#60;img width="1440" height="4657" width_o="1440" height_o="4657" data-src="https://freight.cargo.site/t/original/i/630f4892e4d9ef48548df795fd67f7c935e141fb90221a6d569bb96f70d172e7/NMSC_WebDesktopAboutV2.jpg" data-mid="203927582" border="0"  src="https://freight.cargo.site/w/1000/i/630f4892e4d9ef48548df795fd67f7c935e141fb90221a6d569bb96f70d172e7/NMSC_WebDesktopAboutV2.jpg" /&#62;
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&#38;nbsp; &#38;nbsp; &#38;nbsp;


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&#60;img width="792" height="576" width_o="792" height_o="576" data-src="https://freight.cargo.site/t/original/i/499f8730c28db99c0e4cf5a13e1d41b399cf7c8c29f50c7aed416c262680e9e4/TEAMSCIENTIST0272.jpg" data-mid="121070789" border="0"  src="https://freight.cargo.site/w/792/i/499f8730c28db99c0e4cf5a13e1d41b399cf7c8c29f50c7aed416c262680e9e4/TEAMSCIENTIST0272.jpg" /&#62;




Behind the Scenes



</description>
		
	</item>
		
		
	<item>
		<title>Stiolto - Spiriva</title>
				
		<link>https://tcolletti.com/Stiolto-Spiriva</link>

		<pubDate>Sat, 15 Jun 2019 14:37:09 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

		<guid isPermaLink="true">https://tcolletti.com/Stiolto-Spiriva</guid>

		<description>Stiolto - Ash Room
Thank you to the creative leadership: Jane Walsh, Mike Devlin, and Dave Gerke for letting me help bring their vision to life. Little did I know that my debut assignment in the Pharma world would be an award-winning campaign for Stiolto. 


&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/85f3397cf936923cdc47ebfbfb645aae88891f30614b9bec601397f93079ea93/Ash_Print_Ads3.jpg" data-mid="44721482" border="0"  src="https://freight.cargo.site/w/1000/i/85f3397cf936923cdc47ebfbfb645aae88891f30614b9bec601397f93079ea93/Ash_Print_Ads3.jpg" /&#62;&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/4f83993fe3b17072ff5ebb09f92919582446d4adfe98eedff642c4a13e69ef1d/Ash_Print_Ads.jpg" data-mid="44721485" border="0"  src="https://freight.cargo.site/w/1000/i/4f83993fe3b17072ff5ebb09f92919582446d4adfe98eedff642c4a13e69ef1d/Ash_Print_Ads.jpg" /&#62;&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7e0729b9cf94b0d861dd0d9404580782444ba4a81a10e47e28d7f48a08cfff4d/Ash_Print_Ads2.jpg" data-mid="44721484" border="0"  src="https://freight.cargo.site/w/1000/i/7e0729b9cf94b0d861dd0d9404580782444ba4a81a10e47e28d7f48a08cfff4d/Ash_Print_Ads2.jpg" /&#62;

Spiriva - Website



Spiriva - IVA




Spiolto/Stiolto - Global campaign: Inhaleability

Creative leadership: Mike Devlin,&#38;nbsp;Jane Walsh,  and Dave Gerke.

&#60;img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/adf62f18aa92cdf17fa821d3acbae968114b6ffc106b0291240553672be119b7/BG_HeroSingle.jpg" data-mid="44723254" border="0"  src="https://freight.cargo.site/w/1000/i/adf62f18aa92cdf17fa821d3acbae968114b6ffc106b0291240553672be119b7/BG_HeroSingle.jpg" /&#62;

Stiolto - IVA


</description>
		
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	<item>
		<title>ALTUVIIIO</title>
				
		<link>https://tcolletti.com/ALTUVIIIO</link>

		<pubDate>Tue, 09 Jan 2024 01:13:50 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

		<guid isPermaLink="true">https://tcolletti.com/ALTUVIIIO</guid>

		<description>AlTUVIIIO More Days Near Normal - Global Campaign

I led creative for this global campaign, focused on aspirational heroes demonstrating more days near normal protection with ALTUVIIIO. These vignettes range from active lifestyles to occupational and social scenarios. Each one branches out to provide storytelling and educational experiences for the brand. For the first time, patients with hemophilia can benefit from Near-Normal protection. Now within reach with ALTUVIIIO.



&#60;img width="2778" height="1389" width_o="2778" height_o="1389" data-src="https://freight.cargo.site/t/original/i/c2250eef8675c265fe1cb0f95d819b719abf7293f19f13c8d70acd7ce8e86ab7/Hero.jpg" data-mid="202513661" border="0"  src="https://freight.cargo.site/w/1000/i/c2250eef8675c265fe1cb0f95d819b719abf7293f19f13c8d70acd7ce8e86ab7/Hero.jpg" /&#62;
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&#60;img width="2778" height="1389" width_o="2778" height_o="1389" data-src="https://freight.cargo.site/t/original/i/57d515e1173ef6df03f6434def4534b8f30bcce93d0578296a41ebe43af76e7b/Hero3.jpg" data-mid="202513659" border="0"  src="https://freight.cargo.site/w/1000/i/57d515e1173ef6df03f6434def4534b8f30bcce93d0578296a41ebe43af76e7b/Hero3.jpg" /&#62;
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&#60;img width="2778" height="1389" width_o="2778" height_o="1389" data-src="https://freight.cargo.site/t/original/i/8950fd565e75f91817a2d8c83f314660dfbe58ce7d3a0ddd4303f4c9e5f7624a/Secondary2.jpg" data-mid="204143118" border="0"  src="https://freight.cargo.site/w/1000/i/8950fd565e75f91817a2d8c83f314660dfbe58ce7d3a0ddd4303f4c9e5f7624a/Secondary2.jpg" /&#62;
&#60;img width="2778" height="1389" width_o="2778" height_o="1389" data-src="https://freight.cargo.site/t/original/i/b9302e1728a6f37b9a4758bdd46180a6eaa1eb43ed105c97fdcb254d8076d51c/Secondary7.jpg" data-mid="204143123" border="0"  src="https://freight.cargo.site/w/1000/i/b9302e1728a6f37b9a4758bdd46180a6eaa1eb43ed105c97fdcb254d8076d51c/Secondary7.jpg" /&#62;
&#60;img width="2778" height="1389" width_o="2778" height_o="1389" data-src="https://freight.cargo.site/t/original/i/c2565a146f28451774bbdb92ade02c1d0f78dfa09cf20b7b965f8bf5ea86deca/Secondary1.jpg" data-mid="204143117" border="0"  src="https://freight.cargo.site/w/1000/i/c2565a146f28451774bbdb92ade02c1d0f78dfa09cf20b7b965f8bf5ea86deca/Secondary1.jpg" /&#62;

ALTUVIIIO Tabletop Hero - Augmented Reality

We leveraged Augmented Reality to craft and extend the More Days Near Normal campaign to reach new audiences. This solution gives depth to patients' stories and delivers education on the brand's key benefits. 





ALTUVIIIO Congress Experience&#38;nbsp;

I led the team from concept through completion, designing the first ALTUVIIIO congress presence for launch. Inspired by the flame-like curves of the logo, we crafted the entire flow to encapsulate the brand's essence. Within the booth, we developed interactive experiences for education and play, like soccer, tied back to the campaign story. “We won the Congress”—The Client




&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/49c29809bab384eb407d22398c6ee3978b6829b72b89e97b1b55dcac7f5d455a/ALTUVIIIOSkinned_Render_Page_1.jpg" data-mid="204121539" border="0"  src="https://freight.cargo.site/w/1000/i/49c29809bab384eb407d22398c6ee3978b6829b72b89e97b1b55dcac7f5d455a/ALTUVIIIOSkinned_Render_Page_1.jpg" /&#62;
&#60;img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/4acfe46278e1dd5d4e5c066e816f9346b0046c7cd69456a851a0839255d45f6b/ALTUVIIIOSkinned_Render_Page_2.jpg" data-mid="204121529" border="0"  src="https://freight.cargo.site/w/1000/i/4acfe46278e1dd5d4e5c066e816f9346b0046c7cd69456a851a0839255d45f6b/ALTUVIIIOSkinned_Render_Page_2.jpg" /&#62;
&#60;img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/4a30cfd3669278196fd46a2e234c0682ec9f212332ca98a84f6f1dd414459ce6/ALTUVIIIOSkinned_Render_Page_4.jpg" data-mid="204121665" border="0"  src="https://freight.cargo.site/w/1000/i/4a30cfd3669278196fd46a2e234c0682ec9f212332ca98a84f6f1dd414459ce6/ALTUVIIIOSkinned_Render_Page_4.jpg" /&#62;



Levels Matter Unbranded Campaign

I led the team in creating this market-shaping campaign challenging the status quo in hemophilia treatment. The pool scene symbolizes the “low levels” of a factor in the blood, where underlying damage and risks associated with suboptimal care are ongoing. Ultimately, I’ve added tension to motivate patients, caretakers, and their Doctors to raise their standards closer to “Normal” levels of protection. This campaign intentionally sets the brand to deliver on that goal of “Near-Normal” protection. 




KOL Roundtable

I brought my love of film production to this approach by leveraging KOLs in a roundtable format. The video series proved fruitful, with dynamic conversations between medical experts in hemA. The results were overwhelmingly positive viewership and traction in the market-shaping campaign. Traffic on the unbranded website skyrocketed, gaining attention that continued a year after the brand launch. &#38;nbsp;



</description>
		
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	<item>
		<title>Cologuard</title>
				
		<link>https://tcolletti.com/Cologuard</link>

		<pubDate>Sun, 14 Mar 2021 20:42:11 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

		<guid isPermaLink="true">https://tcolletti.com/Cologuard</guid>

		<description>Cologuard - One Yes at a Time
Our campaign mission was to leave no patients at risk for CRC unscreened. COVID-19 exacerbated the significant gap in cancer screening. We quickly adapted the campaign creative to emphasize that patients are within reach no matter how far apart.




&#60;img width="1350" height="760" width_o="1350" height_o="760" data-src="https://freight.cargo.site/t/original/i/317dc179af0c75d196e3023ca177b6ca3aaee0bfd4f9d948ed23c77efe89a6d7/Cologuard_OneYesAtATime_Website_1of4.jpg" data-mid="102017295" border="0"  src="https://freight.cargo.site/w/1000/i/317dc179af0c75d196e3023ca177b6ca3aaee0bfd4f9d948ed23c77efe89a6d7/Cologuard_OneYesAtATime_Website_1of4.jpg" /&#62;&#60;img width="1350" height="764" width_o="1350" height_o="764" data-src="https://freight.cargo.site/t/original/i/7e75e6eb14d0cc3252483d753d1048422ddb48cc9e7293d5f2eb2bb4eb5b905a/Cologuard_OneYesAtATime_Website_2of4.jpg" data-mid="102017293" border="0"  src="https://freight.cargo.site/w/1000/i/7e75e6eb14d0cc3252483d753d1048422ddb48cc9e7293d5f2eb2bb4eb5b905a/Cologuard_OneYesAtATime_Website_2of4.jpg" /&#62;&#60;img width="1350" height="764" width_o="1350" height_o="764" data-src="https://freight.cargo.site/t/original/i/ce10e1631b2f08eaeedb2f485b432e4e97d1ef053e13a0dbaf7d451ddf6d6c30/Cologuard_OneYesAtATime_Website_4of4.jpg" data-mid="102017292" border="0"  src="https://freight.cargo.site/w/1000/i/ce10e1631b2f08eaeedb2f485b432e4e97d1ef053e13a0dbaf7d451ddf6d6c30/Cologuard_OneYesAtATime_Website_4of4.jpg" /&#62;

Social videos



Campaign launch video




Recap video



Thank you to the creative leadership at NEON: Sean Green and Tom Callan.</description>
		
	</item>
		
		
	<item>
		<title>Crest</title>
				
		<link>https://tcolletti.com/Crest</link>

		<pubDate>Tue, 01 Aug 2017 14:49:31 +0000</pubDate>

		<dc:creator>http://www.tcolletti.com</dc:creator>

		<guid isPermaLink="true">https://tcolletti.com/Crest</guid>

		<description>We all want what we can't have, right? Wrong! You can have it. 
The skeptical Stylist gets schooled by her knowledgeable patron.&#38;nbsp;Crest 3DW is whitening that works.&#38;nbsp;

Beauty Tip


&#60;img width="1152" height="2598" width_o="1152" height_o="2598" data-src="https://freight.cargo.site/t/original/i/b02d2560cb032c89c54c9d2c120e5c1b284a1bb522cd6f746411fc3b60463711/LandingPageDESKTOPvideo.jpg" data-mid="201251365" border="0"  src="https://freight.cargo.site/w/1000/i/b02d2560cb032c89c54c9d2c120e5c1b284a1bb522cd6f746411fc3b60463711/LandingPageDESKTOPvideo.jpg" /&#62;


Social Video
This visually driven concept demonstrates the stain fighting power of Crest 3DW. Whitening that works. This work is being adapted in multiple regions. 
Stay tuned for fully animated update.

&#60;img width="750" height="450" width_o="750" height_o="450" data-src="https://freight.cargo.site/t/original/i/c50e2cc9e4a2aaed35e3d3c11716a906438219b6a8843f4c62ffa3d0a7e09e0a/SocialVideoCoffee.jpg" data-mid="35708816" border="0"  src="https://freight.cargo.site/w/750/i/c50e2cc9e4a2aaed35e3d3c11716a906438219b6a8843f4c62ffa3d0a7e09e0a/SocialVideoCoffee.jpg" /&#62;&#60;img width="750" height="450" width_o="750" height_o="450" data-src="https://freight.cargo.site/t/original/i/0c722d8718df194e49b651bf45c1485f8919a7d0f1fe05701ffd64e0c756c444/SocialVideoBerries-copy.jpg" data-mid="35708815" border="0"  src="https://freight.cargo.site/w/750/i/0c722d8718df194e49b651bf45c1485f8919a7d0f1fe05701ffd64e0c756c444/SocialVideoBerries-copy.jpg" /&#62;</description>
		
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